TikTok is introducing a new feature that permits them to reduce the quantity of artificial intelligence-produced content appearing in their timelines. This initiative comes as the service disclosed that it now features more than 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global launch. This shift comes amid a surge in AI content, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that almost 10% of the quickest rising content creators on another major platform only show content made by AI. A considerable share of this material is considered mass-produced AI material, a term for inferior, mass-produced content that is often illogical or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, from computer-generated images to educational videos, and we aim to offer the community the ability to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its app labeled as AI-generated. In total, over 100 mn media items are submitted to the platform each day, making AI-generated material a limited part of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI-generated videos they see by opening the topic control option in the platform and selecting “AI-generated content”. Additional categories that are already be adjusted under the tool cover politics, clothing, cosmetics, and choreography.
Platform Guidelines
Its policies oblige users to tag “realistic” AI-made content, and it bans dangerous fake videos of celebrities or crisis events. Any believable AI-generated clip that is not labeled can be removed under its community policies.
In addition, the service will henceforth add an AI-generated label to content made using its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This action is aimed to help prevent users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The company is additionally launching a $2m educational fund for professionals and groups to create informative material about ethical AI use. This initiative will support charitable organizations dedicated to training coding and technology.
Platform Protection
The platform has supported its content review process, during discussion over intentions to cut jobs for a large number of content moderators in Britain. The company is set to cut hundreds of positions in its trust and safety department in London, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official explained that human moderation would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content ahead of it is viewed by humans. The company announced a 76% decrease in explicit and harmful content handled by human moderators over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a extensive automated help is really helping us operate efficiently.”
